Poekie is a Dutch subscription-based service that delivers fresh pacifiers to parents every month. The concept is built around a simple health insight: pacifiers should be replaced every 4–6 weeks, yet most parents forget. Poekie removes that mental load entirely with a customizable monthly subscription, delivered in a unique protective tube to prevent damage in transit.

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Poekie

Poekie Branding

The Poekie brand identity centers around warmth, trust, and parenthood. The name itself is a Dutch term of endearment for babies, which immediately establishes emotional resonance with the target audience. The visual language is soft and approachable — pastel tones, rounded shapes, and playful but refined typography reflect the world of young parents who want things to feel both caring and reliable.

The brand character is reinforced through small details: the signature colorful pacifier tube, the Poekie panda mascot, and the friendly, conversational copy tone that speaks directly to parents without being condescending. The overall feel is premium-but-accessible — a brand that takes child health seriously while making life genuinely easier.

Poekie

Webdesign in Framer

The website was built in Framer and follows a clean, single-page layout with a clear conversion funnel from hero to value proposition, pricing, social proof, and FAQ. The structure guides first-time visitors intuitively through the "why, what, and how" of the service without overwhelming them. Large lifestyle photography of babies and pacifiers creates an emotional connection immediately, while the layout stays minimal and uncluttered to keep the focus on the subscription CTA.

The product photography is warm and soft, making intentional use of natural light and neutral backgrounds to communicate quality and care. Photography created by Annelot Manshanden.